Tutorial videos

The go-to instructional method for teaching a process, or providing step-by-step instructions. Usually, between 2-10 minutes long, tutorial videos may leverage multiple instructional methods.

Sometimes referred to as “how-to” videos, the best ones are carefully planned and have a professional touch.

Training videos

Training videos (or employee training videos) are designed to improve an employee’s workplace skills. Companies often create online training videos to cover interpersonal topics, such as compliance and harassment training, or job-related topics, such as hardware and software training.

Training videos often use footage of real people to connect the trainer and trainee. These can be interactive videos and often fit in among a larger training course.

Explainer videos

Explainer videos are short types of videos (usually less than two minutes) that explain a business concept or product in an entertaining, visual way. They typically use basic animations to explain a larger topic, product, or service. Explainer videos simplify complex ideas into easily digestible content.